Saturday, May 23, 2020

The Literary And Pop Culture Vampire Of The 1950s

The Literary and Pop Culture Vampire of the 1950s The following paper illustrates the cultural function of vampire legends and beliefs in the context of literature and pop culture of the 1950s. Using the following film and novel, Curse of the Undead (1959) and I Am Legend (1954) to analyze the cultural function of vampire during this era. The paper uses historical references of 1950s to depict hidden meanings portrayed in the novel and film. Themes of threatening external invasion were paramount in Curse of the Undead (1959) and I Am Legend (1954). In addition, the metaphor of disease happens to appear in both film and novel. Interpretive elements of the Cold War are present amongst the literary and pop culture vampire which presents the vampire as diseased human, and, or vampire as victim of nuclear war. Curse of the Undead (1959) can be interpreted as anti-communism propaganda. The film is a composite of western and horror film, although it does not directly state, the vampire is casted as the communist disease. The disease metaphor relates the vampire to the spread of Communism infecting the America way of life. In a testimony in front of the HUAC (House Un-American Activities Committee), FBI Director, J. Edgar Hoover used a disease metaphor to discuss the communist threat. This metaphor became part of cold war rhetoric. Hoover states that: â€Å"Victory will be assured once communists are identified and exposed, because the public will take the first step of quarantiningShow MoreRelatedGothic Realism And The Vampire Sub Cultures1512 Words   |  7 PagesSince the 18th century, Vampires have ultimately transcended narrative boundaries and genre divides and the Vampire sub-cultures flourish in neo-gothic aesthetic from science fiction and fantasy, romantic and young adult literature and in celluloid. Vampire graphic narratives are finding increased popularity and have since developed into an â€Å"Iconic popular culture phenomenon drawing an obsession and fascination globally†. (Jacqueline, Ng, 2014) So what inspired this new genre of graphic narrativeRead MoreGlee Essay9324 Words   |  38 Pagesme, ultimately about the series demonstrating its own voice and its space within the world of contemporary musicals. I don’t know what exactly I expected when I heard Joss Whedon would be directing, although it did send me diving for my Buffy The Vampire Slayer sing-along DVD. What I didn’t expect was an episode that didn’t feel like Whedon at all but felt intensely like Glee, more specifically the Glee that endeared itself to me in the first half of the season. What has always appealed to me aboutRead MoreAmerican Slang Essay 115481 Words   |  62 Pagesas CD booklets, songs and video clips, magazines and Web sites. Through the media, young people enter fan communities where they learn to incorporate certain forms of English into both their speech and writing to show that they’re a part of youth culture. As a result, American slang and related resources ha ve become a global code for youth worldwide embedded in a local code — the national language. â€Å"American,† writes H. L. Mencken,† shows its character in a constant experimentation, a wide hospitalityRead MoreRastafarian79520 Words   |  319 Pages Rastafari This page intentionally left blank Rastafari From Outcasts to Culture Bearers Ennis Barrington Edmonds 2003 198 Madison Avenue, New York, New York 10016 Oxford University Press is a department of the University of Oxford It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala

Tuesday, May 12, 2020

Online Advertising - 1966 Words

Online Marketing Submitted By: Tech 4.0 (Group 16) Amey Kolhatkar (09BM8008) Balaji M (09BM8015) Divya Goel (09BM8026) Rahul Yadav (09BM8073) Introduction Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a†¦show more content†¦They do not actually pay for the listing, but only when the listing is clicked on. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. This is one of the most popular models used. †¢ CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. o Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted. o CPE (Cost Per Engagement) model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. List of top online advertisement server vendors in 2008 |Vendor |Ad viewers (in millions) | |GoogleShow MoreRelatedThe Advantages Of Online Advertising1312 Words   |  6 Pages3.1 Advantages of Online Advertisement Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. (Heindl, 2008) Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control byRead MoreOnline Advertising As An Advertising Medium Essay1398 Words   |  6 Pagesinformation technology has enhanced the importance of online advertising. The importance of the Internet as an advertising medium has generated a lot of attention in recent years. With the growth of internet usage from few years, increase the trend of shopping online (James et al, 2016). Nowadays, many companies are more concerning about how to attract customers to increase their revenue and become a leader in competitive market. So they move towards online advertisements as many people spend more time forRead MoreEssay on Advertising for Online Businesses1478 Words   |  6 PagesAdvertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic. A basic Read MoreOnline Advertising Methods For Advertising1719 Words   |  7 Pages Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. The enormous popularity of the internet in the past decade has opened doors for marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the internet for the purpose of advertising products in a great way than otherRead MoreGlobal Online Advertising : Relevant Industry1512 Words   |  7 PagesGlobal Online Advertising – Relevant Industry In 1998, Google, Inc. surfaced online and has gradually gained a dominant role in the global online advertising industry to fuel expansion. The global online advertising industry includes social media advertising, search advertising, mobile advertising, and display and web banner advertising. According to eMarketer, Google’s products have allowed it to maintain above 30% revenue growth in 2014 for worldwide digital advertising (2014). Today, Google,Read MoreEffectiveness of Online Advertising6110 Words   |  25 PagesPROJECT STUDY ON EFFECTIVENESS OF ONLINE ADVERTISING [pic][pic] Submitted By Aashima Malik ACKNOWLEDGEMENT I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study. First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri, my mentor, whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable. I would also like to thank my friends who were extremelyRead MoreOnline Advertising And The Internet2471 Words   |  10 Pagesmarket their products on the internet by posting them on different websites for people to be able to see them. That type of advertising that takes place on the internet is referred to as online marketing or online advertising or internet advertising. It included email marketing, social media marketing, display advertising, search engine marketing (SEM), and mobile advertising. This type of marketing involves a publisher who posts the advertisement, with the permission of the owner of the website toRead MoreThe Effect Of Online Advertising On Consumer Purchasing Decision Essay9943 Words   |  40 PagesThe Effect of Online Advertising On Consumer Purchasing Decision Research Methodology Submitted by: Farah Aboul-Atta Student registration number: 28-3290 Tutorial Group: â€Å"9† Supervised By: Dr. Raghda El-Ebrashi Ms. â€Å"Soha Ahmed ElSayed 12th of November 2014 ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ Table of Contents 1. 2. Introduction: ........................................................................................................3 Literature Review: ............................................................................Read MoreOnline Behavioral Targeting / Advertising2971 Words   |  12 Pages Online Behavioral Targeting/Advertising Who’s Watching Us? Chris Bobbitt Fall 2014 How far is a company willing to go to attract and keep customers? Over the years there have been several mediums for advertisers to try and entice the general population with specific products. First there was the print industry and full page ads showing off toys, fashion and many other products to consumers. Radio was wildly popular with musical, variety shows, sports broadcast, western, scienceRead MorePros And Cons Of Online Advertising Critique1126 Words   |  5 PagesOnline Advertising Critique Introduction Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertising

Wednesday, May 6, 2020

Hca/250 Change and Innovation Paper Free Essays

Change and Innovation Paper HCA/250 Change and Innovation Change and Innovation In today’s economy we have experienced numerous amounts of change especially within the workplace. Some of these changes consist of new technology, procedures, as well as equipment, which can cause a lot of misunderstandings amongst present employees. According to the scenario given; a major health care organization has decided to use electronic medical records (EMRs). We will write a custom essay sample on Hca/250 Change and Innovation Paper or any similar topic only for you Order Now The employees in this organization are resistant to change, specifically changes that have to deal with technology. There are several ways that an employer can resolve situations like these and convert it into a positive that will benefit the facility. Within the workplace it may be difficult for employees to adapt change due to being confined to their usual agenda. Also most may find it highly difficult to manage the adjustment in using electronic medical records (EMRs), because that’s training that present and future employees would have to complete in order to be certified to use this new technology. Also acknowledge that many of these facilities today rarely offer on-the-job training, which is time that employees have to appoint in order to be up to date with their place of employment which many may not have. Therefore, giving us an understanding why employees would be resistant toward the technical changes within the workplace. Being that I am a recreational manager at my current place of employment I too have to deal with the questions and concerns of current employees who may have an issue with certain changes. Some strategies that I consider helpful is to start by finding out their reason for not wanting to confine to the new changes and hopefully see if there is a reasonable conclusion that can possibly resolve the situation at hand. Also, stating the present reason(s) for the change, Change and Innovation giving the employee an explanation on how it will benefit the facility as well as themselves. After doing so if their still in disagreement I’d still encourage them to perform their duties to their fullest potential. It is not guaranteed that an employer can please all of its workers, but make it to where they at least feel comfortable performing their duties in that particular work environment. So it is good to follow through with the innovation plans, so that employees are aware of their new goals and how to manage their performance for the better good of the company. So why are some employees resistant toward organizational change? There can be multiple reasons for this. Many may disagree with certain changes that are being made, time management may cause conflict to a lot of schedules, due to the fact that many of us do inquire a second job, or it can just be that they may not like the new ideas of change for their own personal reasons. It is understandable that employees may have issues with certain adjustments especially if it’s going to affect other things they may have going on. For example, at my place of employment we had recently made the decision to keep our facility open later on the weekends because we realized we make more profit mainly on the weekends. Whereas making such change has affected some of our employees being that some of them work second jobs strictly on the weekends aside from this one, along with others who have children and are not able to find child care that could keep their children until eleven o’clock. So it has created a lot of conflict for some of our employees where we had to come to an agreement on how we could work around their second job schedules and their availability. Having to adjust to certain employees’ availability is where Human Resources can play a role in adapting and managing change. They have the ability to set forth ideas and solutions on how to keep the necessary change in progress Change and Innovation as well as assisting their workers with managing their work schedules and extras that may hinder them from fully achieving the necessary changes within the work environment. Giving another example from my place of work, we have recently got the approval to expand our facility so we can add more amenities for our customers’ enjoyment. Therefore, Human Resources have aken it upon themselves to hire flex time workers in order to cover the shifts that our regular workers cannot. However, it all works out for the better good of our facility by increasing the success from the management of innovation and change. Reference 1. http://smallbusiness. chron. com/innovation-change-business 2. http://www. leadership-and-motivation-training. com/strategies-for-managing-change 3. Coulter, M. , DeCenzo, D. , Robbins, S. (2011). Fundamentals of Management: Essential Conc epts and Applications. Seventh Edition. Pearson Education. Published: Prentice Hall. How to cite Hca/250 Change and Innovation Paper, Papers

Sunday, May 3, 2020

Movie Summary Lone Survivor Essay Example For Students

Movie Summary Lone Survivor Essay â€Å"On June 28, 2005, three of four SEALS on the ground (Murphy, Dietz, Axelson) were killed during combat operations in support of Operation Red Wing. On the same day, a QRF of eight Navy SEALs and eight Army Night Stalkers were also killed when the MH-47 helicopter that they were aboard was shot down by enemy fire in the vicinity of Asadabad, Afghanistan in Kumar Province,† (â€Å"Michael P. Murphy†). The movie, Lone Survivor, gives its audience an incredibly legitimate depiction of Operation Red Wing. Through Lone Survivor, viewers apprehend what really happened that day 10,000 ft. p in the Afghanistan terrain and discover what a true Lone Survivor Marcus Luttrell really was. As the title of, Lone Survivor, lucidly reveals, only one SEAL survived Operation Red Wing. Marcus Luttrell was that Lone Survivor. As depicted in the movie, Luttrell was part of the four man SEAL team consisting of Sonar Technician 2nd Class Matthew Axelson, Gunner’s Mate 2nd Class Danny Dietz, and Lt. Michael Murphy who were all killed in battle, (â€Å"19 Americans Killed†). Luttrell, Hospital Corpsman 2nd class, was extremely wounded. In Lone Survivor, Luttrell’s wounds are accurate, though some of his wounds were left out of the film. Luttrell suffered multiple shrapnel and gunshot wounds (Alexander). Not shown in the movie, Luttrell suffered a broken nose, broken back, and mental and emotional trauma (Alexander). Navy. mil explains Luttrell’s injuries as such: â€Å"Dehydrated, with a bullet wound to one leg, shrapnel embedded in both legs, three vertebrae cracked; the situation for Luttrell was grim. Rescue helicopters were sent in, but he was too weak and injured to make contact,† (â€Å"Michael P. Murphy†). It is a miracle Luttrell made it out alive. Marcus Luttrell says part of himself died on the Afghanistan mountain where his three Navy SEAL comrades perished in the ill-fated 2005 mission Operation Red Wings† (Alexander). In total, nineteen Americans lost their lives during the attack. The largest loss of life, acted out nearly accurately in the film Lone Survivor, was the loss of 16 men in just seconds. Eight SEALS and eight Army Night Stalkers from the Army’s 160th Special Operations Aviation Regiment boarded an MH-47 Helicopter and rushed to the battle scene to save the four Taliban-surrounded Navy SEALs (â€Å"19 Americans Killed†). As the MH-47 neared the grounded SEALs, an RPG hit it and its 16 fighters on board, (â€Å"19 Americans Killed†). The pilot struggled to land the helicopter, and with that, the helicopter fell off of the mountain, tumbled down, and exploded in the valley below, (â€Å"19 Americans Killed†). In Lone Survivor the scene takes place mid-afternoon. Marcus Luttrell and the others witness the plane being hit with an RPG and explode in mid-air. The honorable death of the 16 men in Lone Survivor contrasts the historical attack, which took place in the evening, was not witnessed by the SEALs on foot, and did not take place mid-air. Other portions of Lone Survivor that contrast the way Operation Red Wing really occurred, are the deaths of the three SEALs that fought on foot: Matthew Axelson, Danny Dietz, and Lt. Michael Murphy (LS). The men’s deaths were not only incomparably honorable but extremely gruesome, both realistically and when portrayed in Lone Survivor. In the film, viewers witness Murphy’s final act of courage. As he watched his brothers slowly suffer, Murphy felt as though the only way to salvage hope was to make contact with headquarters. To transmit the call, he needed a better position. Murphy left the security of the mountain and its rocks, and made his way out into open enemy territory. Though he was already suffering major wounds, Murphy completely exposed himself to gunfire. He made the call successfully and was connected with headquarters. He was then shot twice in the middle of his back at point blank range. The scene closes as Murphy falls to his knees and dies. Historically, the sequence of events surrounding Murphy’s death unfolded differently than depicted in the film Lone Survivor. .uaaf1daffbf26e7836d1cc252c52c9b90 , .uaaf1daffbf26e7836d1cc252c52c9b90 .postImageUrl , .uaaf1daffbf26e7836d1cc252c52c9b90 .centered-text-area { min-height: 80px; position: relative; } .uaaf1daffbf26e7836d1cc252c52c9b90 , .uaaf1daffbf26e7836d1cc252c52c9b90:hover , .uaaf1daffbf26e7836d1cc252c52c9b90:visited , .uaaf1daffbf26e7836d1cc252c52c9b90:active { border:0!important; } .uaaf1daffbf26e7836d1cc252c52c9b90 .clearfix:after { content: ""; display: table; clear: both; } .uaaf1daffbf26e7836d1cc252c52c9b90 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaaf1daffbf26e7836d1cc252c52c9b90:active , .uaaf1daffbf26e7836d1cc252c52c9b90:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaaf1daffbf26e7836d1cc252c52c9b90 .centered-text-area { width: 100%; position: relative ; } .uaaf1daffbf26e7836d1cc252c52c9b90 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaaf1daffbf26e7836d1cc252c52c9b90 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaaf1daffbf26e7836d1cc252c52c9b90 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaaf1daffbf26e7836d1cc252c52c9b90:hover .ctaButton { background-color: #34495E!important; } .uaaf1daffbf26e7836d1cc252c52c9b90 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaaf1daffbf26e7836d1cc252c52c9b90 .uaaf1daffbf26e7836d1cc252c52c9b90-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaaf1daffbf26e7836d1cc252c52c9b90:after { content: ""; display: block; clear: both; } READ: Film Review - Blind Devotion EssayAccording to Navy. mil, â€Å"Murphy made contact with the SOF Quick Reaction Force at Bagram Air Base and requested assistance. He calmly provided his unit’s location and the size of the enemy force while requesting immediate support for his team. At one point he was shot in the back causing him to drop the transmitter. Murphy picked it back up, completed the call and continued firing at the enemy who was closing in. † After Murphy was shot in the back, he continued his fight as long as he was able to, (â€Å"Michael P. Murphy†). Due to this incredible act of valor, Michael Murphy was awarded a Medal of Honor for the Global War on Terrorism in October of 2007, (â€Å"Michael P. Murphy†). Another comparison worth discussing is the situation surrounding Luttrell’s rescue. In Lone Survivor, Luttrell spends the night hiding from the Taliban. The next day he travels to find water and is taken to a safe village by an Afghan man. There, the man and his son provide Luttrell food and water, shelter, and tend to his wounds. Later, the Taliban find out that the village is harboring Luttrell. Upon threatening to behead Luttrell, the Afghan man and a few other villagers surround the Taliban with guns and force them out of the village (LS). Historically, while there are many similarities between what is presented in the film and what truly happened, there are also many notable discrepancies. Eliana Dockterman states, â€Å"Lutrell limped to a pool of water, wounded and with shrapnel in his leg. He licked the sweat off his body to survive. A man named Mohammed Gulab found him, took him back to his village and gave him food and shelter. The village protected him because of an ancient moral code to which they ascribe that dictates you must not only shelter and feed a wounded loner but also protect him against his enemies. Gulab, a doctor, even pulled the shrapnel out of his leg. † Lone Survivor, exaggerates Luttrell’s meeting with the Taliban while he is in the village. When the Taliban discovered Luttrell was in the village, they beat him and interrogated him. However, contrary to the film, the Taliban does not attempt to decapitate Luttrell. Then, the Taliban left when a village elder told them they could not take Luttrell (Dockterman). â€Å"They shuttled Luttrell from house to house and even into a cave to hide him from the Taliban after that incident,† (Dockterman). Films representing historical events have an enormously difficult task to accomplish. Throughout Lone Survivor, the actual events of Operation Red Wing are consistently and accurately depicted. Most importantly, Lone Survivor conveys the notion that the SEALs will do what is right for their country. Lone Survivor, also illustrates what a fighter Marcus Luttrell truly had to be. Bibliography: â€Å"19 Americans Killed In War’s Deadliest US. Engagement.† Vfw 99.1 (2011): 20. Supplemental Index. Web. 8 Feb. 2015. Alexander, Bryan. â€Å"Real ‘Lone Survivor’ Luttrell battles wounds.† USA Today (2013): Biography in Context. Web. 8 Feb. 2015. Dockterman, Eliana. â€Å"Lone Survivor: The True Story.† Time (2014): 1. Buisiness Source Premier. Web. 8 Feb. 2015. Lone Survivor. Dir. Peter Berg. 2013. Amazon Prime. Amazon. Web. 20 Jan. 2015. â€Å"Michael P. Murphy.† Navy.mil. Medal of Honor, USN Recipients. Web. 10 Feb. 2015.